Every rockabilly gal or guy looks great in a pair of shades. Whether driving down the road; shading your eyes on the beach; or even hiding those baby blues in a game of poker. A pair of shades can change "everything." Shades can make you a fashion icon on "your street," become your "brand;" the envy of your friends and illicet a prayer from the best of friends that you accidently lose them.
Sunglasses in themselves are an iconic accessory. Popular in movies, for creating cool characters and sex appeal. Take the opening scene of "Cool Hand Luke" a movie about a man played by Paul Newman who refuses to conform to life in a rural prison. The Boss Man otherwise known as the "man with no eyes," watches Newman in reflective sunglasses; which set the tone for the movie and helped ensure the classic line ""What we've got here is failure to communicate." We have Steve McQueen in "Thomas Crown Affair,"where McQueen is stylish and sophisticated; to the classic Carey Grant in "It Takes a Thief," as the suave cat burgler. And, don't forget Tom Cruise in the pop culture classic "Risky Business."
Granted I love the old movies and movie stars. But, everything old is new again and leading this trend is a great new selection of sport-inspired sunglasses that are vintage inspired, trendy, sporty and affordable. Italian designer Carrera owned by the Italian sunglass house Safilo, has re-launched their “CARRERA VINTAGE” line; an upgraded version of their own vintage sunglasses which were originally launched in 1956 for the sportsman in “fast paced sports,” notably racing.
The brand name “Carerra” was derived from the Carrera Panamericana (the annual car race that stretches across Mexico.) Carrera still specializes in sports sunglasses but it is their modern and vintage sunglass range that has made them one of the coolest brands of sunglasses in today’s fashion market. Relaunched in Europe (2007) they are just now being released into the States. The new “vintage” line pays tribute to their 1950s line of racing glasses, but plays them up, referencing their '80s design style of oversized frames and colors that pop. Although the new line is incredibly fun, they’re also incredibly functional, as their large surface area provides optimum UV protection. They are the perfect spring collection for sport enthusiasts and every day use. The Aviator styles are hugely popular and are worn by many being worn by many major 'A' list stars of today, including Jamie Foxx, Alex Meraz, Don Johnson, Brad Pitt, David Beckham, Rhianna and Lady Gaga.
Singer and fashion icon Lady Gaga is wearing the "Champion" model which is the brand's signature and most colorful style in its recently relaunched "vintage collection. In her latest music video "Bad Romance," the lead single off GaGa’s upcoming album The Fame Monster. "Bad Romance" premiered during Paris fashion week.
"Rah-rah-ah-ah-ah-ah! Roma-roma-mamaa! Ga-ga-ooh-la-la!" The music is a perfect driving soundtrack that is not only listenable and danceable ; but a great soundtrack for the fashion runway. Watch the video; you will notice that the distinctive and fashionable sunglasses enhances Lady GaGa's fearless and confident performance. This reminds you that the Lady Gaga experience is visual as well as musical. Should we say "accessories make the girl." No, of course not. But it helps. : )
Customized with retro detailing, the new models from Carrera have achieved cult status and make a bold fashion statement that is popular with teenagers, trendsetters and for many celebrities. One can easily look elegant and mysterious with a simple pair of glasses. Sunglasses make it easy to hide your emotions and add a bit of mystery to your personna.
Check out the Carerra Vintage line at Carrera World … I’m sure you’ll find your “true colors.”